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Animated Boucher
Christian Boucher is an independent artist with a tight network in which he sells his artwork. He started his business 'Animated Boucher', selling custom-made digital and hand-painted pieces.
Tools
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People buy the artist, not the art.
Our process and how we created a solution
Defining the Problem
We interviewed Christian to understand his business and typical users. We analyzed his website and narrowed on a few pain points.
Research & Discovery
We researched local artists in the DC area and mapped out his business’s weaknesses and strengths.
Creating a Solution
We went more into depth of the user experience. We brainstormed some ideas until we decided on one solution.
Building & Testing a Prototype
We built and tested a prototype and gathered usability testing results
1. The Challenge
Animated Boucher sales and commissions are from a tight network in the area. Christian wants to expand his customer base and increase sales. He wants to reach people outside of his circle and on a national scale.
3 issues -
1 BIG ProblemYou can't buy his art.
1.
The most important and main problem we were going to solve was the fact there was no existing Shop page; pieces could not be sold, no pieces could be bought.
2.
Art pieces had no information about them. The user did not know the price, sizes offered, medium, or the story behind the art piece if any.
3.
His artworks weren't clearly organized by medium or collection, making it confusing for the user where to look or what they were looking at.
1.
2.
3.
The most important and main problem we were going to solve was the fact there was no existing Shop page; pieces could not be sold, pieces could be bought.
Art pieces had no information about them. The user did not know the price, sizes offered, medium, or the story behind the art piece if any.
His artworks weren't clearly organized by medium or collection, making it confusing for the user where to look or what they were looking at.
2. Research & Discovery
We interviewed Christian to gain some insight on his business and to understand his needs and his vision. We evaluated his website and identified a few main pain points that made it difficult for users to buy his pieces.
Website Analysis
Building Empathy
User Journey Map
Information Architecture
3. Creating a Solution
We ideated on how we can have the user purchase artwork through the website, expand Christian's client base, and increase user engagement.
User Flow
1. Through the Shop Page.
2. Through the Gallery page in a specific collection.
4. Building & Testing a Prototype
We drew out Low-Fi wireframes to visualize the user's experience to purchase artwork and created a Hi-Fi prototype that we tested.
Low-Fi Wireframes
Hi-Fi prototype
Hi-Fi prototype
What did we accomplish?
There was a 60% increase in sales and comissions after our shopping feature launch.
Traffic more than quadrupled as far as website visits from beginning of year 2022 to end of year after our solutions. (140 visits in the first 6 months, 576 visits in the last 6 months)
Page views increased tremendously, 7x more visits than before the redesign.
A 23% increase in click-through rate after our addition of the gallery page and product pages.
In 2023, there has been a 21% increase in visits compared to the first 6 months of website visits in 2022.
Learnings & Findings
What's Next
- Survey customers to better understand website experience and reach.
- Show artworks on t-shorts or bags - diversify merchandise.
- Building a commissions page.
Key Learnings
- The importance of smooth navigation and how it enhances the experience.
- The importance of conducting more useability testing to gain more insight on interactions with the website.
- Understanding what the competition is doing and learning from them.
