Anthony Samona is an independent photographer and the small business owner of Quik Pix Photography. Anthony would like his photo booth business to grow and attract more customers to this service.
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Keeping in mind his business goal and by analyzing his website and our data from the interview, we narrowed down on a few major pain points.
We interviewed Anthony on his business objectives and typical client behaviors. We researched how other photographers were displaying their work & services.
Taking in industry standards and Anthony’s aesthetic preferences, we drew out Low-Fi ideas on the pages we would be presenting on his website.
We built and tested a prototype that would satisfy the stakeholder and user needs. We gathered usability testing results and insights.
Anthony wants to grow his Photo Booth business, but after interviewing him and observing his website, the root of the problem was actually a number of things and opened up more opportunities for improvements.
Anthony has years of experience, a unique edge in multi-cultural weddings markets, and an active Instagram following. However, lack of clarity and good presentation of his services, and his outdated single level website could threaten his business.
In our research process, we took a deeper look into his website issues and what was missing. We saw the root of the issues why his photo booth business was not successful.
Let’s brainstorm !
In order to increase user awareness and bookings for Photo Booth, we initially focused on his Homepage, Photo Booth page, and the Contact page.
Then Anthony decided he wanted us to do a complete re-design of his site so we thought about what the other pages should look like as well. This included the About Me, Services, and Portfolio page.
Rapid wireframing & Mid-Fi wireframes were created to lay out the pages. We designed the first 3 pages and later Anthony requested us to design the remaining pages for his site.
We provided more details on the experience and expectations to expand his Photobooth business.
We created a form with as much information as he needed to make less touchpoints on follow ups with the customer.
We modernized his website to industry standards with a minimalistic approach but wanted to tell a story for a unique appeal.
We created a digital solution in both mobile and desktop format since his users are highly active on mobile.
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